Moonshot
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What is Moonshot?
A Moonshot is an OKR that targets a transformative, 10x improvement rather than an incremental one. The term comes from Google's OKR culture, where moonshot goals are expected to be so ambitious that achieving them fully would be extraordinary. Hitting 60-70% of a moonshot is considered a strong outcome.
Moonshots differ from regular stretch goals in their scale of ambition. While a stretch goal might push you 20-30% beyond your comfort zone, a moonshot asks "What would a 10x version of this look like?" For example, instead of "Increase revenue by 50%," a moonshot might be "Increase revenue by 500%." The moonshot version forces you to rethink your approach entirely — maybe you enter new markets, build new products, or fundamentally change your business model.
Moonshots work best when paired with committed OKRs (your baseline goals). Having a mix ensures you maintain momentum on essential goals while also swinging for the fences on aspirational ones. A good balance might be 30% moonshots and 70% committed OKRs.
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